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Social, cultural, historical and political contexts

most producers and readers were white males, LGBT producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media. Newspapers in the 60's did mot report so much on female or ethnic minority political leaders especially as there were so few. LGBT stories were very limited due to closed lifestyle by individuals/communities celebrity culture did exist, but far less so than today stories carried far more hard news consumerism was beginning to develop in the 1960's, therefore newsppers did not carry much lifestyle/ marketing content  Social change was a major issue 1960s. Younger generations were demanding freedom (sex, divorce abortion to be legalised). This was the complete opposite of the older generation therefore social issues drove newspaper stories. 1960s newspapers were key political opinion-formers and carried lots of political content. There was no 24 hour news, so this was one of the only ways for audiences ...
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After school

The Observer online follows the structure of its print edition, but there is far more prominence on lifetstyle, food and sport. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.
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online Audience

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    Explain the effect of technology on print newspapers (4)      One way technology has effected print on newspapers is through reducing the amount that are in circulation. Through the ease in access in accessibility more people choose to view news via there phones, computers and tablets which means people are choosing not to buy newspapers reducing the amount that are in circulation. Furthermore, online, there is more restrictions and limitations on size and spaces adverts can be placed, meaning there are less advertisements, and if any they are tailored to specific target audiences and there interests. This causes more people to favour online magazines, further decreasing the amount in circulation. Monthly UK online Observer readers • Slightly more male, which is very common in online news content (print is 50-50) • Relatively young • ¾ ABC1 (upmarket) • 2/3 use mobiles to access online The main section of the print version,...
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Online, social and participatory media

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All online aspects continue to adhere to scott trust values. The Observer section (link within the ‘more’ dropdown), is part of one of the most successful international news websites An online presence makes it a possible economic future for news organisations, by monetising online content through voluntary donations and membership.  Monetising – Earning revenue from a business Funding  Contributor, members, subscriptions and donators: The Guardian/Observer are currently experimenting with this model to protect free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising . Monthly subscriptions via Kindle: The Guardian/Observer offer their publication on Kindle devices. This is an example of convergence . The monthly subscription is £9.99, but to entice readers they offer  14 day free trial. Convergence – the me...
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Representations (after school)

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What stories are present? #me too campaign which reflects the liberal values of the guardian in which they believe women are entitled to the same opportunities as men. What issues are present? The normality of sexual assault between woman, and the guardian aim to raise awareness for this showing full support and encouragement for the movement. Who is present? Who is absent? Strong powerful image on the front of a woman, which represents independence and equality, lack of male dominance suggests womens unreliance on men and their survival without them. How have they been represented? Nigella lawson in the sky box has been re[resented as a stereotypical woman, with her pictured being in the kitchen, although her job takes on a more traditional women role- this feature on the magazine ay contradict the campaigning of women fighter for equality and power in todays society and proving that they are more than just ...
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Language and representation

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The newspaper change its format on the 15th January 2018. It was previous known as the Berliner size (smaller than a broadsheet, bigger than a tabloid) and then re-launched to a tabloid ( but this was in terms of size than style) • Typography:  Sans Serif font with rounded ends and in black. This is a simple font and bold. This fit in with the newspaper being liberal and for ‘progressives’. Formal and serious, which was associated with ‘quality’ newspapers. Mixture of bold and non bold fonts throughout to connote a combination of tradition and modernity. • Body copy was written in a serif font, making it easy to read and traditional for newspapers. • Colour:  House colour linked to the brand - à  Grey-blue. Different colours branded different sections. Images:  Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary people. Some are close ups, most are mid or long shots to connote a ne...
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The guardian- audience

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The Guardian - Audience (ABC1) Readership-  Total number of people who read publification (800,000) Circulation-  Number of newspaper copies that are distributed to newsagents and news stands on an average day (PRINT: 177,000) The Observer: Sport: predominantly male, doesn't target females (appeal to typical sport fan) written from masculine point of view, in the middle. Song culture Hard news - appeal to politic interested audiences, opinion pieces (first section) News review (culture:tv,review) Comedic stories  Magazine inside (magazine ^ different to target different audiences  Observer magazine, fashion, sex advice, cooking- targeting older females. - Sport in the observer is shown as being predominantly male as the typical sport fan will be attracted to this part of the paper.  -The news review shows culture of tv and reviews about pop culture to appeal to cultural driven consumers  ...
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