online Audience

   Explain the effect of technology on print newspapers (4)
   
 One way technology has effected print on newspapers is through reducing the amount that are in circulation. Through the ease in access in accessibility more people choose to view news via there phones, computers and tablets which means people are choosing not to buy newspapers reducing the amount that are in circulation. Furthermore, online, there is more restrictions and limitations on size and spaces adverts can be placed, meaning there are less advertisements, and if any they are tailored to specific target audiences and there interests. This causes more people to favour online magazines, further decreasing the amount in circulation.


Monthly UK online Observer readers
•Slightly more male, which is very common in online news content (print is 50-50)
•Relatively young
•¾ ABC1 (upmarket)

•2/3 use mobiles to access online


The main section of the print version, consists of news and opinion which is a mix of hard news – traditionally offered by newspapers. These appeal to the news-hungry reader.
The homepage includes these sections at the top of the page under the different heading

The ‘New Review’ consists of more comedic opinion piece, interviews and reviews of theatre, dance, music, computer games and TV listings. These appeal to the culture consumer.

The homepage features these towards the bottom of the pages, under ‘reviews’

The sports section covers primarily male sports, with a bias towards football and rugby. This appeals to the sports fan and is written in a stereotypically masculine style.
The homepage carries a ‘sport’ section about two-thirds of the way down the page.

It also contains lots of lifestyle material – fashion, gardening, advice on sex/relationships and serious opinion pieces. This targets women.
The homepage spreads this across several sections, meaning that it’s much more prominent on the website.

Notice that although The Observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper. 
Notice that although The Observer online follows the structure of the print edition, there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper. 
There is also a higher proportion of photography and headlines on the homepage compared to the front page.

 It appeals to different target audiences that don't read their newspaper. It heavily focuses on sports, lifestyle and culture which immediately appeals to younger audiences who will use the online app and website to receive news for ease. Heavy news is not what young people want to hear so news in other sections of life will appeal to them more, making them loyal readers.
Active vs Passive audiences
Traditionally, people who read audiences were passive. They could choose what newspaper to buy and could always write to the editor, but would accept the messages.
Online newspapers attract a far more active audience. The website itself has little user-generated content and audiences are limited to responding to journalists…although they can do and tend to debate!
The Twitter and Instagram feeds offer content for response.

Remember that neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audience attention span which can discourage debate.


Remember that online news AND print news is not regulated, but in terms of ownership, owners are not expected to interfere with the newspaper…if this is broken then it would destroy the newspaper’s credibility.

The owners will appoint editors that have similar views to their own, which is one way that newspaper owners explicitly exercise control over their newspapers

What is clickbait?

Clickbait = The use of sensational headlines or images to attract clickthroughs on a website


Historically no female journalist and the only woman reported on was margaret thatcher.

Homosexuality was no accepted in the 1960s and men were 'treated' with electric shock therapy

Celebrities were famous with reason, not because the media portrayed them as such 

People didn't have disposable income so they couldn't buy things for the sake of it.



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