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Showing posts from April, 2019

Social, cultural, historical and political contexts

most producers and readers were white males, LGBT producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media. Newspapers in the 60's did mot report so much on female or ethnic minority political leaders especially as there were so few. LGBT stories were very limited due to closed lifestyle by individuals/communities celebrity culture did exist, but far less so than today stories carried far more hard news consumerism was beginning to develop in the 1960's, therefore newsppers did not carry much lifestyle/ marketing content  Social change was a major issue 1960s. Younger generations were demanding freedom (sex, divorce abortion to be legalised). This was the complete opposite of the older generation therefore social issues drove newspaper stories. 1960s newspapers were key political opinion-formers and carried lots of political content. There was no 24 hour news, so this was one of the only ways for audiences ...

After school

The Observer online follows the structure of its print edition, but there is far more prominence on lifetstyle, food and sport. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.

online Audience

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    Explain the effect of technology on print newspapers (4)      One way technology has effected print on newspapers is through reducing the amount that are in circulation. Through the ease in access in accessibility more people choose to view news via there phones, computers and tablets which means people are choosing not to buy newspapers reducing the amount that are in circulation. Furthermore, online, there is more restrictions and limitations on size and spaces adverts can be placed, meaning there are less advertisements, and if any they are tailored to specific target audiences and there interests. This causes more people to favour online magazines, further decreasing the amount in circulation. Monthly UK online Observer readers • Slightly more male, which is very common in online news content (print is 50-50) • Relatively young • ¾ ABC1 (upmarket) • 2/3 use mobiles to access online The main section of the print version,...