Online, social and participatory media

All online aspects continue to adhere to scott trust values.



The Observer section (link within the ‘more’ dropdown), is part of one of the most successful international news websites

An online presence makes it a possible economic future for news organisations, by monetising online content through voluntary donations and membership. 


Monetising – Earning revenue from a business

Funding 

Contributor, members, subscriptions and donators: The Guardian/Observer are currently experimenting with this model to protect free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising.

Monthly subscriptions via Kindle: The Guardian/Observer offer their publication on Kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer  14 day free trial.

Convergence – the merging of previously separate media forms in one entity – e.g. using a smartphone to stream music, take photos, to read.

Cross-Promotion: The Guardian/Observer advertise their sister magazine ‘The Guardian Weekly’. Although they are not gaining revenue specifically from the magazine itself, they do gain funding from advertising this as it gains exposure and entices readership.

Events: The Guardian/Observer frequently run courses, meetings and conferences

Product Sales: The Guardian/Observer also sell holidays and books linked to their review and travel sections.

Online Advertising: While online advertisers reach a global audience, they are able to sell advertising to different national audiences



Notice how each section of the online website offers tailored advertising that targets different audiences.


Describe 2 ways a newspaper is funded. Use The Guardian and Observer as examples in your answer. (4) 

One way a newspaper is funded is through the circulation price. The guardian/observer have a circulation price of £3.20 which helps them fund there physical pirnt newspaper and their online version. They are also funded through advertisements, in which they are altered and modify to attract to a range on target audiences which increases popularity and the amount bought and read.

How have funding issues have affected the drive to online media? [4]
The limitations of the physical advertisements force the guardian newspaper to make the shift towards online media. This is because of the convenience in accessibility and abundance of news stories that are relevant from day to day and in society in general.

•Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being made redundant.
•If circulation dips below 100,000 copies, it becomes too expensive to physically print. The Independent is an example of a print newspaper that is now only available online!
•Advertising is moving heavily online and because of this, online newspapers are attracting online advertisers.
•It is feared that once a newspaper moves online, it will lose its influence and become ‘just another website’
•‘Fake news’ in turn becomes trusted as this is all people see








Comments

Post a Comment

Popular posts from this blog

Language and representation

Image
The newspaper change its format on the 15th January 2018. It was previous known as the Berliner size (smaller than a broadsheet, bigger than a tabloid) and then re-launched to a tabloid ( but this was in terms of size than style) • Typography:  Sans Serif font with rounded ends and in black. This is a simple font and bold. This fit in with the newspaper being liberal and for ‘progressives’. Formal and serious, which was associated with ‘quality’ newspapers. Mixture of bold and non bold fonts throughout to connote a combination of tradition and modernity. • Body copy was written in a serif font, making it easy to read and traditional for newspapers. • Colour:  House colour linked to the brand - à  Grey-blue. Different colours branded different sections. Images:  Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary people. Some are close ups, most are mid or long shots to connote a ne...
Read more

Social, cultural, historical and political contexts

most producers and readers were white males, LGBT producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media. Newspapers in the 60's did mot report so much on female or ethnic minority political leaders especially as there were so few. LGBT stories were very limited due to closed lifestyle by individuals/communities celebrity culture did exist, but far less so than today stories carried far more hard news consumerism was beginning to develop in the 1960's, therefore newsppers did not carry much lifestyle/ marketing content  Social change was a major issue 1960s. Younger generations were demanding freedom (sex, divorce abortion to be legalised). This was the complete opposite of the older generation therefore social issues drove newspaper stories. 1960s newspapers were key political opinion-formers and carried lots of political content. There was no 24 hour news, so this was one of the only ways for audiences ...
Read more