The guardian- audience

The Guardian - Audience (ABC1)

Readership- Total number of people who read publification (800,000)
Circulation- Number of newspaper copies that are distributed to newsagents and news stands on an average day (PRINT: 177,000)

The Observer:
Sport: predominantly male, doesn't target females (appeal to typical sport fan) written from masculine point of view, in the middle.
Song culture
Hard news - appeal to politic interested audiences, opinion pieces (first section)
News review (culture:tv,review)
Comedic stories 
Magazine inside (magazine
^ different to target different audiences 
Observer magazine, fashion, sex advice, cooking- targeting older females.

-Sport in the observer is shown as being predominantly male as the typical sport fan will be attracted to this part of the paper. 
-The news review shows culture of tv and reviews about pop culture to appeal to cultural driven consumers 
-Hard news to appeal to political interested audiences with opinion pieces 
-Magazine inside appeals to women as it has gardening, relationship advice etc 

Targeting middle aged audience primarily 

3)Write a statement which describes the Guardian or Observer reader.

Male, middle aged, established job with high pay, (ABC1). Hobbies include politics and sports

-Hard to reach
-Affluent 
-Well travelled 
-Arts and culture lovers 
-Progressive
-Food and drink aficionados

Middle class progressives are forward looking people who are keen to try new things.

Analyse the use of media language to create meaning to appeal to it’s audience in the online Observer  home page. Pick 2 examples [5]

Media language is used through the tabs at the top of the page. The first tab is news reflecting that its the most important aspect that the newspaper covers, it also echos its importance in focusing on male targeted sections rather than the least important section which is focused on women. The titles of the sections within the lifestyle tabs are all pink. This may indicate that the target audience for this section is women, using stereotypical colours for feminism to try and entice women to watch it.




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